07Insights & resources
Insights, ideas& resources.
Featured
A / Guides & Resources · Original
Practical guides from dBluGroup.
Original articles for remodelers, contractors, and construction businesses — on websites, local SEO, reviews, leads, and follow-up.
B / Industry Updates · External
What’s happening in your industry.
Recent articles from established publishers on construction, remodeling, local search, reviews, and marketing. Each one opens on the publisher’s website.
Updated automatically
- (opens NAHB Eye on Housing in a new tab)
ExternalRemodeling & Construction
Private Residential Construction Slips as Remodeling Weakens
Private residential construction spending decreased in September 2026 driven by a steep decline in improvement (remodeling) spending. According to the latest construction spending data from the U.S…
NAHB Eye on HousingRead original - (opens NAHB Eye on Housing in a new tab)
ExternalRemodeling & Construction
Interior Finishes: The Most Time-Consuming Stage of Single-family Construction
Interior finishes (drywall, interior doors, painting, cabinets, countertops, plumbing fixtures, flooring, etc.) take more time to complete—6.4 weeks, on average—than any other major stage of…
NAHB Eye on HousingRead original - (opens Search Engine Journal in a new tab)
ExternalLocal SEO
SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google's shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
Search Engine JournalRead original - (opens NAHB Eye on Housing in a new tab)
ExternalRemodeling & Construction
Construction Job Openings Rise in September
The number of open positions in the construction sector increased in September per the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down…
NAHB Eye on HousingRead original - (opens Search Engine Journal in a new tab)
ExternalLead Generation
Google Ads Channel Priorities Have Limits – What PMax Still Won’t Let You Split
Curb unwanted Google Ads spending without losing valuable conversions by understanding where channel priorities and budget allocation limits give you control.
Search Engine JournalRead original - (opens Search Engine Journal in a new tab)
ExternalLead Generation
Google Ads Are Reaching Upper-Funnel Searches – But AI Mode Pays Less
Protect PPC budgets as Google's AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Search Engine JournalRead original - (opens Search Engine Journal in a new tab)
ExternalLead Generation
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Search Engine JournalRead original - (opens Sterling Sky in a new tab)
ExternalGoogle Business Profile
Who Updates Google Information? Why Google Keeps Changing Your Business Hours or Name and How To Fix It
Wondering “who keeps updating my Google Business Profile (formerly Google My Business) listing”? In most cases, edits to your Business Profile are typically coming from one of four sources…
Sterling SkyRead original 
(opens Construction Dive in a new tab)ExternalRemodeling & Construction
Commercial pullback led to lower construction planning in October
Weaker data center and warehouse project planning led to a 9% monthly decline in the Dodge Momentum Index.
Construction DiveRead original
(opens HubSpot Blog in a new tab)ExternalCRM & Automation
Obstacles in marketing automation and how to fix them [2026]
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%…
HubSpot BlogRead original- (opens Sterling Sky in a new tab)
ExternalLocal SEO
10-Step Local SEO Audit Checklist to Boost Small Business Rankings
Sterling SkyRead original 
(opens Small Business Trends in a new tab)ExternalCRM & Automation
10 Essential Steps for Successful CRM Implementation Guide
Discover the ultimate CRM implementation guide with our article on the 10 essential steps for successful CRM integration. Streamline your processes, enhance customer relationships, and maximize your…
Small Business TrendsRead original- (opens Sterling Sky in a new tab)
ExternalLocal SEO
Google Maps Spam Is Out of Control: Here’s How to Fight Back
This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is a problem with…
Sterling SkyRead original - (opens Social Media Examiner in a new tab)
ExternalDigital Marketing & Social
Instagram Content Workflow, Drawing Fans to Your Brand, and Industry News
Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. A quick note from Mike: This is the last…
Social Media ExaminerRead original - (opens Qualified Remodeler in a new tab)
ExternalBusiness Technology & AI
TOP 500 LIVE Opens With Focus on Profits, Technology and Growth
TOP 500 LIVE kicked off Tuesday morning at Caesars Palace, with 700 contractors expected for…
Qualified RemodelerRead original - (opens Small Business Trends in a new tab)
ExternalSmall Business Growth
Adobe Launches Marketing Toolkit for Small Businesses
Discover how Adobe's new Marketing Toolkit empowers small businesses with innovative tools and resources to enhance their marketing strategies, boost engagement, and drive growth.
Small Business TrendsRead original - (opens Sterling Sky in a new tab)
ExternalGoogle Business Profile
How to Add & Remove Managers from Your Google Business Profile
TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions…
Sterling SkyRead original - (opens Qualified Remodeler in a new tab)
ExternalLead Generation
TOP 500 LIVE Attendees Focus on AI, Cash and Conversion
Attendees at TOP 500 LIVE 2026 left Las Vegas yesterday with a practical agenda for…
Qualified RemodelerRead original 
(opens CX Dive in a new tab)ExternalReviews & Reputation
Fake, deceptive reviews are altering shopping journeys
While consumers are alert to some unseemly tactics, bad actors have adopted new strategies, Amazon, Tripadvisor and others in the Coalition for Trusted Reviews found.
CX DiveRead original
(opens HubSpot Blog in a new tab)ExternalLocal SEO
Profound vs. Semrush for AEO: Specialist or SEO suite?
Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s…
HubSpot BlogRead original- (opens Social Media Examiner in a new tab)
ExternalCRM & Automation
Task Automation Tips, AI-Build Landing Pages, and Industry News
Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: AI…
Social Media ExaminerRead original
External articles belong to their publishers. Summaries are short and link to the full original.
C / Browse by topic
Find what matters to your business.
- Website DesignWebsites that load fast, build trust, and turn visitors into inquiries.01
- Local SEOShowing up when nearby customers search for what you do.05
- Google Business ProfileGetting the most from your free listing on Google Search and Maps.02
- Reviews & ReputationEarning reviews, responding well, and building trust online.01
- Lead GenerationPractical ways to attract and convert more qualified inquiries.04
- CRM & AutomationFollow-ups, reminders, and workflows that save time and missed jobs.03
- Contractor MarketingMarketing that works for trades and home-service businesses.01
- Remodeling & ConstructionTrends and growth strategies for remodelers and builders.06
- Business Technology & AITools and AI that help small teams work smarter.06
- Digital Marketing & SocialSocial media, content, and advertising strategy for local brands.06
- Small Business GrowthEntrepreneurship, customer experience, and running a growing business.04
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